Basic Core Beliefs
The Founder's Journey
TransparentSea's story starts with our fishy founder, Steve Sutton and ends with you. His story is best understood by following his lifelong journey which he spent following a passion for following sea creatures. In short, this is just your typical story of a 34 year old guy starting a seafood farm in L.A. ...
At his version of the millennial crossroads we call college graduation in 2008, Steve recalls taking the path that the "little kid version of him would have traveled." Unfortunately, this extended a decade of college student finances. Fortunately and more relevantly for us, Steve was able to work with dozens of species of fish and shrimp in 8 countries and 4 languages. Projects spanned the fields of fisheries conservation, shellfish bacteriology, fish reproduction, live fish transport, ocean engineering and land-based shrimp culture, to name a few.
Steve's roles have varied from laborer to scientist, to student, to teacher, to manager, back to laborer, and now to entrepreneur (which as it turns out, is ALL of these). Throughout it all, he's wondered why North American consumers are so disconnected from their seafood and vowed to find a way to change their relationship. The idea for this project came to Steve in 2014, and is taking physical form in 2020, after 6 years of planning.